My main criteria in a bar is that it is healthy (of course) and provides a good balance of fiber and protein for satiety since that's the main point of a snack--to keep you full. There are millions of bars out there, but my additional complicating factor is that the bars I eat must be soy free. I am pretty sensitive to soy products, and unfortunately, soy proteins are found in the majority of bars.
Surprisingly tart with mainly dried fruit-ish flavors--not the 17 or so vegetables listed on the back. Soft, with a good bite quality. This bar is 100%ORGANIC, gluten-free, dairy free, GMO free, and most importantly, soy free! I usually try to select bars with a little fat in them since I don't get it from many other sources, and helps to hold me over for a little longer, so we'll see how this one does in terms of longevity between my snack now (11:20) and lunch (who knows??*) This bar has 6 g fiber, but only 2 g protein. I also liked that this bar tastes pretty sweet, but has no added sugar, not even the "healthy" ones they try to sneak in there all the time like brown rice syrup or cane juice. The only drawback was a slightly bitter aftertaste, but that went away as soon as I brushed my teeth. Overall, I liked this bar quite a bit and would probably purchase it again.
*I ended up eating lunch a little before 3:00, and I was starving by then, but I didn't get a hunger rumble til about 2, so not that bad there!